Brest Cancer Campaign have set a challenge for our attendees, would you like to know more :
Breast Cancer Campaign is looking for ways to increase awareness and generate support of our national fundraising event, wear it pink, across the UK and Ireland. Through the use of social media and PayPal we hope to engage our supporters whilst providing an alternative, easier means to donate to the charity throughout October, Breast Cancer Awareness Month (BCAM).
As wear it pink is all about having fun whilst raising money for breast cancer research (people dye their hair pink/where pink costumes/hold pink events), we want something which social media users can use in order to add a bit of wear it pink-style fun to their social media profile too.
The Challenge – Pink Your Profile!
We would like you to develop a functional application that enables social media users to turn their profile photo/avatar pink for the month of October in support of our wear it pink event.
Users who add the application should be able to:
- Turn their profile photo/avatar pink
- Make a donation to Breast Cancer Campaign through PayPal
- Register to take part in wear it pink (this should be optional as some people may have already signed up)
- Invite their friends on Facebook to also add the application
The aim is to provide a fun application which promotes wear it pink and allows other users to easily add the application to their pages.
About wear it pink
This year, we are asking you to wear it pink for the 125 women who are diagnosed with breast cancer every day in the UK. Campaign needs your help to continue funding research into this disease. By wearing an item of pink on Friday 30 October and donating £2 you can help us beat breast cancer.
The theme this year is ‘It’s time to wear it pink. It’s time to beat breast cancer’. Visit the wear it pink website at www.wearitpink.co.uk
About Breast Cancer Campaign
Breast Cancer Campaign’s mission is to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure.
wear it pink® is a registered trademark.



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#1 by Jacqulyn on September 24th, 2009
A great idea to help a charity in need at the event!
Speaking of helping a charity in need…
The Family Holiday Association is organising the World’s Biggest Pub Quiz, to be held on the 25th of March 2010. Hundreds of pubs around the UK will be taking part and we want as many people involved as possible! We’re raising funds for and awareness of our charity, which gives severely disadvantaged children a much-needed family break.
We’d love a friendly developer to volunteer and help us design a facebook application that we could use to virally market the event. (Possibly a fantasy quiz team application.)
Any chance of promoting this opportunity to the charityhack developers for us? Please?